JULY 19, 2017
MEET THE MAKER: THE BEAUTY ARCHIVE
I’ve always had a fascination with Scandinavian design and it was not a surprise that I found myself drawn to The Beauty Archive. This brand offers more than just lip products, the simplicity and modern style of each product creates a slow and beautiful ritual of self care. The Beauty Archive has become one of my favourite organic, green beauty brands.
Where does your interest in slow beauty come from?
My interest in the slow beauty movement sprung out of a need of change. Influenced by my work experiences, I value its holistic approach on beauty and self-care. I have practiced psychotherapy for several years and seen a trend of young adults struggling with mental illness due to higher demands and the up speed pace of society today. We are supposed to be better, do more and faster. I truly believe we need to slow down. Working in the beauty industry I am aware of the impact fast beauty has on our environment and how the products we daily feed our skin affect long-term health. I see slow beauty as a practice, of making informed decisions and first and foremost taking time to take care.
How has the Scandinavian culture influenced your lip products?
Scandinavian culture I think emerges from living close to nature. It somehow allows us to be present and to perceive without overstimulation. My aim is to create makeup staples that enhance natural beauty and individuality. In my lip products you can also see contemporary and minimalistic elements, a part of a Scandinavian effortless aesthetics. My wish is for people wearing my makeup to embrace their inner and outer beauty and to feel empowered by it.
How important are the ingredients you choose for your formulations?
The ingredients are of most importance. I guess you can call me a perfectionist when it comes to my products. I want them to perform well but never at the expense of our animals or nature. The sustainable perspective of slow beauty is about conscious choices and in my products you will not find ingredients that isn’t natural in its origin, organically produced and vegan. Not using animal derived ingredients is something I care deeply about hence some of the pigments in my red shades are made of tiny amounts of synthetic colorants. My aim is for my products to be enjoyed by everyone. This is also why I have chosen not to add scents in my formulations.
What are your favourite shades from the line?
Every shade in my collection is designed with a vision in mind and made to complement each other, individual style preferences and occasions. But if I were to choose, the first product would have to be Wedding Cake lip balm. It is the perfect overnight treatment for dry lips and I never go to sleep without it. It was also the very first product I developed so it is close to my heart. As for my tinted lippies, I think I would go for I Do! and Timeless. I Do! being a subtle, yet buildable, everyday peachy pink tint and Timeless, my to-go-to matte red lip cream which I love wearing with a clean base and just some black mascara. The runner up to I Do! is Bridesmaid’s Blush, which I love and use a lot on both lips and cheeks.
What is your hero beauty product?
My personal hero product(s) would have to be skincare. With a clean and moisturized skin you set the best start for any makeup to perform its best. A mild cleanser, a face mist and a moisturizing face cream is a great start. If choosing a hero makeup product though, it would be a multi-tasking concealer. A good concealer covers and at the same time enhances what you want the eye to focus on. There are a variety of nice green beauty concealers out there, some which preferably can be worn as a light overall base. If speaking of a hero product from my own line it will be up to the wearer to decide.
What are three things you do, to keep your skin healthy?
Since passing 30, self-care and practicing inner balance has become more important for my skin to stay healthy. I spend more ‘me time’ today than I did in my 20’s and this gives me time to relax and reload. Drinking water, preferably with a touch of lemon and evening green teas help the cleansing process and having a sensible stomach, I try to eat balanced and regularly. Personally, I have seen a positive result in my skin since switching dairy products to vegan alternatives. Right now I’ve got a thing for coconut beverages! Lastly, I try to spend time in the open air with my family and pursuing physical activities I find joyful at the moment.