Samantha Sargent is an advocate for natural beauty, health and wellbeing. She is the founder of Be genki, the animal-, environment-, everything-friendly brand, that recommends a holistic approach to beauty and self-care; and the founder of , an online shop that bridges the gap between natural and luxury. Products with integrity that work. With a side of common sense beauty tips to help encourage women (and men) to fall in love with themselves (and their bodies) again. Based on 18+ years of industry experience.

What makes Sam’s approach unique is the depth of research she undertakes, coupled with her holistic and common sense approach in helping to improve the health and happiness in her customers, clients and readers day-to-day lives, by addressing all aspects of life: relationships, work, nutrition, ‘me’ time, exercise, education, inspiration and relaxation, to name a few; by drawing down on her diverse background of Holistic Nutrition, Make Up Artistry, Skin Care and Image Training, Physical Education (Fitness), Aromatherapy, Access Consciousness, Vipassana Meditation and Aura-Soma.

Below are some of Samantha’s top Beauty and Health Tips:

  •  Please stop judging yourself and comparing yourself with others. Especially when in the mirror. Take all that energy of judgment and focus it towards nurturing yourself with gentle touch skin care rituals, preparing home-made healthy meals, and getting out and about for a fun form of exercise that gets your body moving.
  • Take a moment each day for some ‘me time’. Even if it’s only a couple of minutes in the shower. Add a couple of drops of 100% organic essential oils to the corner of your shower floor. Inhale the fresh scent. Exhale any worries or stress.
  • Quit bitching. Before you open your mouth, ask “is it kind?”, “is it necessary?” If it’s a YES to both, then go for it. If it’s a NO to either one of the questions, then please keep quiet. Do this for the next two weeks and see the difference in your life, and the way in which people interact with you.
  • Let go of the day. Before bedtime take a moment (even if just 2 minutes) to let go of the day. I love to use my nightly skin care ritual as a way to wash the day away down the bathroom sink as I remove all traces of makeup and environmental pollution with quality organic products such as our Radiant Cleansing Oil . On one hand the botanical oils nourish my skin, and on the other hand I’m using the ritual to let go of any frustrations or worries that came up in the day.
  • Nurture your body. At the end of the day gift yourself a 5 minute self massage using organic oils, and practice being grateful for the body that it is, and has the potential to be, enabling you to walk, run, swim and dance.
  • Spend less time on your digital devices and more time opening your eyes to connect with the beauty of your surrounds. Gaze up at the beautiful blue sky, and the birds flying by. Admire the vibrant colour of flowers, and trees blowing in the wind. Connect back with nature. Walk barefoot on the earth.
  • Let go of the labels that you or society places upon you. It’s a sure fire way to set yourself up for disappointment and self-judgment. Whether those labels are: “I’m vegan.” Or “I’m a goddess.” Or any variant.  Modern culture’s obsession with women having to fit a certain mould or look like or act a certain way does nothing but drive women insane to the point of feeling ‘not good enough’ because they know deep down that they are trying to be a certain ‘cookie cutter way’, as opposed to being happy in our own skin, whatever that may be on a moment by moment basis. Sure, it’s a great to make vegan choices, for example, but what happens when you ‘slip up’. If you’re vested so strongly in that label then the wave of self-judgment can be crippling and detrimental to your physical and mental health.

A persoanl essay from Sam

When I was 21 years old I tried to kill myself. At that point in time, I thought that the world would be better off without me; and that there was no possible way I could cope or fit in. I was desperately hoping that there was more to life than what I was experiencing but couldn’t see how it was possible. My ’round peg’ didn’t fit in to any of the ‘square holes’ of the society I was living in. So I swallowed a box of sleeping tablets washed down with a glass of methylated spirits and wrote a letter.

For years I have avoided talking about it, as I didn’t want it to define me. And I certainly didn’t want to make it significant. And then there’s the self-judgment. But as the years have ticked by, it’s evident to me that suicide is more common a contemplation than I ever thought, having had far too many calls from loved ones sharing tragic news.

My story is not unique. I share it with you in the hope that it might connect with a part of you that may need hope, encouragement or inspiration to step forward in to creating a happy, healthy and fulfilling life. To invite you to let go of anything that isn’t contributing to your health and happiness, including all the ‘shoulds’ and un-met expectations of trying to be healthy and happy. And it is for this reason that I am excited to share with you an upcoming workshop that I’m hosting called Making Peace with the Mirror – specifically designed to give you the tools on how to calm the chaos and curb the crazy in your own life. Because what amazes me today, is that anxiety, worry and stress are on the rise. As a culture, we’re not coping. And I can relate all too well to this, as I certainly had no idea how to cope. My desire is to show people how I learnt not only to cope, but to thrive in this crazy thing called ‘life’

From my point-of-view self-care, in the true essence of the word, i.e. that which nourishes our own personal Self, can influence the way we feel physically, mentally, emotionally and energetically via our daily choices. Simplifying our life, and to-do list, can be a profound way to help ourselves. This kind of self-care is all to do with choosing what feels “right” for you personally. It does not mean being dogmatic in relation to placing ‘labels’ on ourselves, or adhering to strict practices, as when we practice self-care, we know that everything is connected, so the rigidity and dogmatism can do more harm to the body, mind and being, rather than enjoying something such as a sleep in, forgoing our exercise practice for the day, or enjoying a glass of wine. Perhaps those desired actions were there to bring ease and peace to our state of mind. Let’s not judge ourselves. Let’s embrace our imperfectly perfect nature and care for ourselves whole-istically, knowing that the most important relationship we have is the one we have with ourself, and where all others spring from.

If you like the sound of letting go of all the judgments and expectations that you’re placing upon yourself then I’d love to see you this coming Saturday 5th May in Sydney for a light-hearted morning about Making Peace with the Mirror.


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