California

LA VIBES

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Los Angeles is one of my favourite cities to visit, the sun is always shining and the streets are lined with gorgeous green palm trees. With the weather being amazing for majority of the year, you can definitely soak up the California sun and chill by the pool.

I’m always excited when I visit, because LA has some of the best vegan and pressed juices places. On this recent trip I discovered some new delicious vegan places as well as revisiting some classic favourites.

Classic favourites are: Moon Juice, the best one is in Melrose Avenue. The store itself is open, bright and inviting and they have a fabulous collection of green beauty products and other cosmic juices, snacks and drinks. Another favourite is Tea by Alfred, as the name suggests it’s all about tea. There is also Kreation Juices, this place is next level cold pressed juice AMAZING! I have never seen so many healthy, creative and nutritious juices, and smoothie options in one place. They also have cafes too, their menu as well as juices are inspired by Persian cuisine (YUMMM).

New places I discovered, Beaming Smoothie Juice and Bar. This place has the best vegan cookie ice cream, full of protein and very very scrumptious. Another new favourite of mine is Erewhon Market, this place is the epitome of health and exceeded my expectations. I spent an hour alone in the kombucha and pressed juice section, there are so many options and what they don’t compromise on is quality. All the products in store are exceptional. You can find teas, food, supplements, beauty products, chocolate and other products. A must if you’re in LA.

LA has so much to offer, there are incredible fashion/lifestyle stores, the latest eco beauty, fabulous restaurants and bars. And if you’re into health and well being this is definitely the right town for you!

YOUTH TO THE PEOPLE

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MEET THE MAKER: YOUTH TO THE PEOPLE

I recently had the opportunity to meet Joe and Greg, the founders of Youth To The People. We spent the day drinking green juices, talking about superfoods, pressed juices, California and the inspiration behind their skincare. If you’re not familiar with the brand or you’re a huge fan (like me), you will definitely appreciate Youth to the People’s nature meets science approach to skincare. Read the full interview below.

 

How has the Californian lifestyle influenced YTTP?

The Californian lifestyle has been a big influence to YTTP, growing up in California we live active and healthy lifestyles. We have always been interested in a healthy lifestyle, our families were taking vitamins in the 70’s and 80’s and making natural skincare. Growing up in California has been a big part of YTTP, we enjoy the natural our surrounding and draw inspiration from the healthy lifestyle.

Green superfoods are keys ingredients in your products, how important are they to your line?

Prior to launching YTTP, we had a strong interest in superfoods and cold pressed juices.  Green superfoods contain large amounts of antioxidants, chlorophyll, vitamins and phytonutrients. Knowing the health benefits of drinking cold pressed juices, we thought how great they would work topically on skin.

We were consuming our green juices daily and wanted our skincare to have the same benefits as our diets.  Working with our chemist and getting an extract that would be ideal in skincare, we were able to build a line of products that provide a great source of antioxidants, whilst helping fight free radicals and preventing signs of ageing. All the things we love in our pressed juices, but being able to apply the benefits to your skin.

One of the more unique ingredients in your products is ALFALFA. Can you tell us more about it?

Alfalfa is used in the YTTP products as it contains high amounts of chlorophyll, being such a great detoxifier we use a lot of this in our skincare. Our cleanser contains alfalfa for this reason and it also gives it the green colour (naturally). We wanted an ingredient that is rich in antioxidants, calming on the skin and helps with the detoxification process and helps remove the daily build up of toxins and pollution. Knowing how important chlorophyll is internally, we wanted to apply this topically.

 

Your grandmother created skincare, how has she inspired YTTP?

Our grandmother launched her skincare line in 1979, she wanted to create her own line of products after seeing the various skincare trends in Europe. She created a botanical based line, as it was more effective for the skin. We grew up around the business and learnt about skincare, in the last five years we thought how can we create a skincare line that utilised our grandmothers creative ideas and experience, as well as our inspiration from drinking green juices/superfoods. Having our grandmothers industry experience and growing up in the skincare industry has really helped us make quality skincare, our aim is to create quality products that make a difference.

What are your grandmothers tips on skincare?

Our grandmother believes in creating quality and effective products that work for everyone. One of her tips is education, educate yourself about the products and ingredients you’re using, are they going to help with your skin goals. Our grandmother really believes in the importance of ingredients, educating yourself about ingredients and picking the correct products for your skin.

What is your hero product from the line?

Our hero product is the Kale + Green Tea Spinach Vitamins Age Prevention Cleanser and the Kale + Spinach Hyaluronic Acid Age Prevention Face Cream. It’s packed with so many great superfoods that help detoxify your skin as well as providing skin with an abundance of antioxidants, vitamins and hydration. The cleanser is our hero product, it was one of the first products we launched. We wanted to create a product that was a cleanser and toner in one, to help simplify the beauty routine as well creating a comfortable pH balance for skin. The Kale + Green Tea Spinach Vitamins Age Prevention Cleanser is our favourite hero product that multitasks and suits all skin types.