Meet the Maker: Indie Lee

I recently had the pleasure of meeting and interviewing Indie Lee, the founder of Indie Lee & Co. a clean and eco luxe line of skincare, formulated with efficacious ingredients that combine science + plant botanicals enhancing the health of your body or skin. We sat down and talked about clean beauty, wellness and her launch in Sephora Australia.

Indie’s story is unique and a heart warming. She started the line over ten years ago when she was diagnosed with a fatal brain tumour that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin. After learning that up to 60% of what we apply to our skin, including toxic ingredients in conventional skincare, may be absorbed in as little as 26 seconds, Indie had her awakening. After surviving a successful surgery on Earth Day 2009, she embarked upon a wellness journey to create a clean beauty collection dedicated to inspiring and empowering others to be mindful about what they put on their skin as well as into their body.

“When I was given a finite amount of time to live, the world became technicolor – I now appreciate every moment and I feel very fortunate to be creating a platform that will allow others to do the same. Education and empowerment are my driving forces and this line is the medium enabling me to pay my knowledge forward.” – Indie

The clean and luxurious collection of skin and beauty products will be launching in Sephora, Australian on March 20th, 2019. Indie is a kind, genuine and positive person who started her line purely out of her passion to live and literally to beat the odds of a life threatening disease. It was fascinating and inspiring to meet Indie and to learn more about her story and products. Enjoy the interview below.

How does a typical day start for you?

Every morning starts the same for me. I begin the day by mediating and taking that time for myself to get centred, I then pick up my phone to text my business partner and best friend GMS, which stands for ‘Good Morning Sunshine’. I then go look after my daughters, puppies and make myself a smoothie.

What is your morning beauty routine like?

My morning beauty routine is quite simple, as I don’t always cleanse in the morning. I do my thorough cleanse in the evening, but if I wake up and feel like my skin needs a good cleanse then I use the Indie Lee Purifying Face Wash. I typically start my morning routine with the COQ-10 Toner (this is my a.m. cleanser), it really helps to fight free radical damage and is a preventive to environmental pollution and living in an urban setting. I then follow this by using the Stem Cell Serum, because I’m 47! I follow this with the Daily Vitamin Infusion, (which has plant ceramides in it) followed by the Daily Skin Nutrition and the I-Waken Eye Cream and I’m good to GO!

What was the first skincare product you developed?

The first product I developed is not in the line anymore, but it was a moisturising oil. It had jojoba, apricot kernel, lavender and chamomile oils, a really lovely and gentle all over body oil. The other product developed first was the Coconut Citrus Scrub, it exfoliates whilst hydrating the skin so after you’ve used it you don’t need to follow with a body lotion or moisturiser. I developed this body scrub as I suffered from Rheumatoid Arthritis and one of the side effects from the therapy was very dry skin – this scrub helped keep my skin super soft and hydrated!

What are your hero products from your line?

I would have to say the hero products from the line are the COQ-10 Toner, The Awaken Eye Serum, the Purifying Face Wash (this is very popular for oilier skin types) and the Radiance Renewal Pads.

What’s on your bedside stand?

It’s my phone, a noise cancelling machine (so I can really go to sleep), books as I am forever reading. I love reading and the current book I’m reading is: While You Sleep, it’s  about Auto Immune Diseases and I just finished reading Crazy Rich Girlfriends, it’s a great light hearted book that’s absolutely hilarious.

What are your tips to keeping skin healthy?

I believe that what you put on your body is just as important as what you put in your body. It’s wonderful if you’re going to use clean skincare but you have to match that with healthy eating. Don’t over-cleanse – work with your skin type and use a cleanser that won’t strip your skins natural oils. I don’t think we are getting enough hydration and we need to think about what we are drinking to make sure we are staying hydrated. My most important tip is BE KIND to yourself – we are living in a Instagram-selfie generated world and we are really hard on ourselves! We need to start loving ourselves more and believing in ourselves! Have more confidence in yourself, self confidence is one of the best beauty tips I could ever give someone – LOVE yourself!

Bondi Chic – Clean Beauty Skincare

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A few months ago Bondi Chic launched their new line of clean, biocompatible and natural skincare. This innovative Australian brand has created a range of beauty products that are based on science, natural ingredients, technology and delivering results without comprising your health. Bondi Chic harnesses the goodness of local Australian spring water, native botanicals and plant extracts that have many beneficial vitamins and nutrients that help to strengthen, nourish and repair the skin.

I love a new skincare launch and was super excited to try the products. I’ve had the chance to test and use the products for a sufficient period of time and have fallen in love with the Zinc Ionised Blue Mountains Natural Spring Water Toner as well as the Four Seasons Envi Hydrating Moisturiser-Night. Both these products are formulated with natural Spring water from the Blue Mountains in Sydney – the water has an abundance of vital minerals that are highly beneficial for healthy and soothed looking skin.

The Bondi Chic Zinc Ionised Toner – is an absolute skin beauty regimen must have! It’s a multitasking product that does so much for your complexion as well as the health of your skin. This mineral rich toner is not your average “toner” it’s a moisturising mist and toner in one; that helps to provide hydration without disrupting the natural pH of your skin. The Zinc, Aloe Leaf, Sugar free Lemon Enzyme and Witch hazel have profound benefits and effects on the skin. This careful formulation of antioxidants, astringents and minerals help to promote the healing and rejuvenation of skin as well as providing protection from environmental and urban city damage. I love spraying this on my face and neck as my am routine it’s the perfect step to help renew and protect my skin whilst also providing a brightening effect.

If you love gel (creams) or sleeping masks you are definitely going to love the Four Seasons Envi Hydrating Moisturiser – this is the perfect product for your pm skin routine. This Hydrating Moisturiser has really impressed me – because it’s quite difficult to find hydrating gel products that are formulated with clean, botanical ingredients that work for my (oily/combo) skin type. It doesn’t clog my pores or leave an excess of product behind – it’s actually well suited for all skin types especially those prone to congestion and breakouts. The Envi Hydrating Moisturiser has the perfect lightweight gel consistency that glides onto your skin like a dream, providing an instant tightening and hydrating effect. Your skin instantly looks brighter and even more luminous upon rising the next day. I love how the product works its magic whilst you sleep and with continued use you can really start to see the remarkable results for yourself. Formulated with potent botanicals, native extracts and vitamins like: Vitamin C, Noni, Trehalose, Manuka Honey, Finger Lime as well as Spring water from the Blue Mountains. These healing and natural ingredients assist the skin whilst delivering minerals and antioxidants; that are imperative to the regeneration of skin.

If you’re after products that deliver results and are conscious of the ingredients that they are formulated with – I highly recommend trying Bondi Chic.

 

 

 

 

 

 

Summer Beauty Favourites

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It’s officially summer here in Australia and what better way to kick off my favourite season with some Summer Beauty Favourites! With the extreme heat and humidity we face here, we definitely need beauty products and skincare that are going be “melt proof” as well as provide us with soothing and beneficial hydration during the warmer months.

Lets start with haircare: summer sun can definitely damage your locks, cause frizz and dry out hair cuticles. The Evolv h Smart Color Shampoo and Conditioner are the perfect duo to help look after your hair all summer long. Both products contain rich nourishing and organic ingredients that provide the right amount of hydration to your hair without weighing it down. As the name suggests it is designed for colour treated hair, however it works effectively on non colour treated hair as well.  The Kuki Seed oil, Cupacu Seed Butter, Kiwi Seed Oil and Almond Oil are just a few of the key ingredients that help nourish hair. This new eco-lux line form Evolv h is absolutely BRILLIANT – clean and efficacious haircare that works well on all hair types.

Body Care: we all want to be bikini ready for summer and fit into our swimsuits overnight. Biotyspa have the perfect summer protocol for you! By no means is this a quick fix or going to make you slim overnight – it’s a structured slimming system to help fight cellulite, drain and smooth skin around common problem areas. The Slimming Oil is my favourite – the rich coffee and coconut aroma is so invigorating on the skin and it helps to detox and improve skin tone (yes to smoother thighs). It works best with the Slimming Cup – a great tool and a must-have for getting your body ready for summer! It breaks fat cells and cellulite through the massaging movements. It imitates lymphatic drainage and the famous French “palpate roll” massage, boosting circulation, removing toxins and reducing water retention. Get yourself the Slimming Starter pack and get your body summer ready!

Lets talk Summer skincare and hydration: two important topics that are often neglected during the warmer months. Our skin loses quite a lot of moisture during summer and it’s important to protect it. 5Yina is a line of skincare that is based on Traditional Chinese medicine. Their approach to skin and beauty is intelligent: the products are designed to address skins needs depending on the seasons. As seasons change so do the requirements of our skin. The 5Yina beauty products utilise the efficacy of adaptogenic plants and botanicals to enhance your skin’s resilience to seasonal change. The Lucent Beauty (Summer Beauty Oil and Summer Hydrolat) range is specifically designed for Summer and have become my favourite duo this season. It is lightweight, rebalancing and brimming with pure and potent plant goodness. Further it provides hydration with soothing and calming properties, as well as antioxidants, vitamins and an abundance of micronutrients. If you’re looking for a face oil that’s not too heavy and extremely effective for summer, you need to try The Lucent Beauty Oil (I’m officially obsessed with this)!

One of the best ways to get that GLOW for summer is through inner beauty products. The Beauty Chef has a line of inner beauty powders and beauty boosters that are designed to help you achieve that glow from the inside out! Founder Carla Oates believes that beauty begins in the belly – healthy gut equals healthy skin. The Glow Inner Beauty Powder is an effective product that I have incorporated in my beauty regimen for many years. This powder is a pheneonmel product that does so much for your body – it aids and supports gut health, boosts skin health, promotes the synthesis of collagen and is absolutely delicious as well! When taken regular you can see the benefits and yes, you will literally glow! With certified organic, bio fermented superfoods, pre and probiotics it is bursting with nutritious superfoods that help to benefit your wellbeing, skin, hair and nails. This product helps give you a luminous glow that no skincare or makeup can – it should be part of everyones beauty and wellbeing routine.

Last but not least lets talk about plump, youthful and strong skin all summer long. One of the best ways to achieve these results is through collagen derived skincare. Collagen is an essential protein that provides structure to the connective tissue in our skin. It also aids the skins ability to glow, appear more youthful and hydrated. Earlier this year Vida Glow launched a line of skincare that incorporated collagen and red algae. The beauty products will help you achieve dewy, plump and healthy skin as well as provide skin with rich hydration all summer long. One of my favourites is the Active Vitamin C Serum with the added benefits of collagen and red algae this product is rich in vitamins and antioxidants that help protect skin cells as well as treating ultraviolet heat damage (sunburn and pigmentation). Think of this product as preventative – whilst it’s hydrating your skin and providing an abundance of vitamins, it’s also protecting you from the harmful effects of the sun and the damage we may not see. What better way to prepare for your skin for summer than by helping boost your own skins collagen.

Happy Summer everyone! xxx

 

YOUTH TO THE PEOPLE

 

 

MEET THE MAKER: YOUTH TO THE PEOPLE

I recently had the opportunity to meet Joe and Greg, the founders of Youth To The People. We spent the day drinking green juices, talking about superfoods, pressed juices, California and the inspiration behind their skincare. If you’re not familiar with the brand or you’re a huge fan (like me), you will definitely appreciate Youth to the People’s nature meets science approach to skincare. Read the full interview below.

 

How has the Californian lifestyle influenced YTTP?

The Californian lifestyle has been a big influence to YTTP, growing up in California we live active and healthy lifestyles. We have always been interested in a healthy lifestyle, our families were taking vitamins in the 70’s and 80’s and making natural skincare. Growing up in California has been a big part of YTTP, we enjoy the natural our surrounding and draw inspiration from the healthy lifestyle.

Green superfoods are keys ingredients in your products, how important are they to your line?

Prior to launching YTTP, we had a strong interest in superfoods and cold pressed juices.  Green superfoods contain large amounts of antioxidants, chlorophyll, vitamins and phytonutrients. Knowing the health benefits of drinking cold pressed juices, we thought how great they would work topically on skin.

We were consuming our green juices daily and wanted our skincare to have the same benefits as our diets.  Working with our chemist and getting an extract that would be ideal in skincare, we were able to build a line of products that provide a great source of antioxidants, whilst helping fight free radicals and preventing signs of ageing. All the things we love in our pressed juices, but being able to apply the benefits to your skin.

One of the more unique ingredients in your products is ALFALFA. Can you tell us more about it?

Alfalfa is used in the YTTP products as it contains high amounts of chlorophyll, being such a great detoxifier we use a lot of this in our skincare. Our cleanser contains alfalfa for this reason and it also gives it the green colour (naturally). We wanted an ingredient that is rich in antioxidants, calming on the skin and helps with the detoxification process and helps remove the daily build up of toxins and pollution. Knowing how important chlorophyll is internally, we wanted to apply this topically.

 

Your grandmother created skincare, how has she inspired YTTP?

Our grandmother launched her skincare line in 1979, she wanted to create her own line of products after seeing the various skincare trends in Europe. She created a botanical based line, as it was more effective for the skin. We grew up around the business and learnt about skincare, in the last five years we thought how can we create a skincare line that utilised our grandmothers creative ideas and experience, as well as our inspiration from drinking green juices/superfoods. Having our grandmothers industry experience and growing up in the skincare industry has really helped us make quality skincare, our aim is to create quality products that make a difference.

What are your grandmothers tips on skincare?

Our grandmother believes in creating quality and effective products that work for everyone. One of her tips is education, educate yourself about the products and ingredients you’re using, are they going to help with your skin goals. Our grandmother really believes in the importance of ingredients, educating yourself about ingredients and picking the correct products for your skin.

What is your hero product from the line?

Our hero product is the Kale + Green Tea Spinach Vitamins Age Prevention Cleanser and the Kale + Spinach Hyaluronic Acid Age Prevention Face Cream. It’s packed with so many great superfoods that help detoxify your skin as well as providing skin with an abundance of antioxidants, vitamins and hydration. The cleanser is our hero product, it was one of the first products we launched. We wanted to create a product that was a cleanser and toner in one, to help simplify the beauty routine as well creating a comfortable pH balance for skin. The Kale + Green Tea Spinach Vitamins Age Prevention Cleanser is our favourite hero product that multitasks and suits all skin types.

 

 

 

 

MEET THE MAKER: THE BEAUTY ARCHIVE

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MEET THE BEAUTY ARCHIVE


I’ve always had a fascination with Scandinavian design and it was not a surprise that I found myself drawn to The Beauty Archive. This brand offers more than just lip products, the simplicity and modern style of each product creates a slow and beautiful ritual of self care. The Beauty Archive has become one of my favourite organic, green beauty brands.

 

1. Where does your interest in slow beauty come from?

My interest in the slow beauty movement sprung out of a need of change. Influenced by my work experiences, I value its holistic approach on beauty and self-care. I have practiced psychotherapy for several years and seen a trend of young adults struggling with mental illness due to higher demands and the up speed pace of society today. We are supposed to be better, do more and faster. I truly believe we need to slow down. Working in the beauty industry I am aware of the impact fast beauty has on our environment and how the products we daily feed our skin affect long-term health. I see slow beauty as a practice, of making informed decisions and first and foremost taking time to take care.

2. How has the Scandinavian culture influenced your lip products?

Scandinavian culture I think emerges from living close to nature. It somehow allows us to be present and to perceive without overstimulation. My aim is to create makeup staples that enhance natural beauty and individuality. In my lip products you can also see contemporary and minimalistic elements, a part of a Scandinavian effortless aesthetics. My wish is for people wearing my makeup to embrace their inner and outer beauty and to feel empowered by it.

3. How important are the ingredients you choose for your formulations?

The ingredients are of most importance. I guess you can call me a perfectionist when it comes to my products. I want them to perform well but never at the expense of our animals or nature. The sustainable perspective of slow beauty is about conscious choices and in my products you will not find ingredients that isn’t natural in its origin, organically produced and vegan. Not using animal derived ingredients is something I care deeply about hence some of the pigments in my red shades are made of tiny amounts of synthetic colorants. My aim is for my products to be enjoyed by everyone. This is also why I have chosen not to add scents in my formulations.

4. What are your favourite shades from the line?

Every shade in my collection is designed with a vision in mind and made to complement each other, individual style preferences and occasions. But if I were to choose, the first product would have to be Wedding Cake lip balm. It is the perfect overnight treatment for dry lips and I never go to sleep without it. It was also the very first product I developed so it is close to my heart. As for my tinted lippies, I think I would go for I Do! and Timeless. I Do! being a subtle, yet buildable, everyday peachy pink tint and Timeless, my to-go-to matte red lip cream which I love wearing with a clean base and just some black mascara. The runner up to I Do! is Bridesmaid’s Blush, which I love and use a lot on both lips and cheeks.

5. What is your hero beauty product?

My personal hero product(s) would have to be skincare. With a clean and moisturized skin you set the best start for any makeup to perform its best. A mild cleanser, a face mist and a moisturizing face cream is a great start. If choosing a hero makeup product though, it would be a multi-tasking concealer. A good concealer covers and at the same time enhances what you want the eye to focus on. There are a variety of nice green beauty concealers out there, some which preferably can be worn as a light overall base. If speaking of a hero product from my own line it will be up to the wearer to decide.
6. What are three things you do, to keep your skin healthy?
Since passing 30, self-care and practicing inner balance has become more important for my skin to stay healthy. I spend more ‘me time’ today than I did in my 20’s and this gives me time to relax and reload. Drinking water, preferably with a touch of lemon and evening green teas help the cleansing process and having a sensible stomach, I try to eat balanced and regularly. Personally, I have seen a positive result in my skin since switching dairy products to vegan alternatives. Right now I’ve got a thing for coconut beverages! Lastly, I try to spend time in the open air with my family and pursuing physical activities I find joyful at the moment.