YOUTH TO THE PEOPLE

 

 

MEET THE MAKER: YOUTH TO THE PEOPLE

I recently had the opportunity to meet Joe and Greg, the founders of Youth To The People. We spent the day drinking green juices, talking about superfoods, pressed juices, California and the inspiration behind their skincare. If you’re not familiar with the brand or you’re a huge fan (like me), you will definitely appreciate Youth to the People’s nature meets science approach to skincare. Read the full interview below.

 

How has the Californian lifestyle influenced YTTP?

The Californian lifestyle has been a big influence to YTTP, growing up in California we live active and healthy lifestyles. We have always been interested in a healthy lifestyle, our families were taking vitamins in the 70’s and 80’s and making natural skincare. Growing up in California has been a big part of YTTP, we enjoy the natural our surrounding and draw inspiration from the healthy lifestyle.

Green superfoods are keys ingredients in your products, how important are they to your line?

Prior to launching YTTP, we had a strong interest in superfoods and cold pressed juices.  Green superfoods contain large amounts of antioxidants, chlorophyll, vitamins and phytonutrients. Knowing the health benefits of drinking cold pressed juices, we thought how great they would work topically on skin.

We were consuming our green juices daily and wanted our skincare to have the same benefits as our diets.  Working with our chemist and getting an extract that would be ideal in skincare, we were able to build a line of products that provide a great source of antioxidants, whilst helping fight free radicals and preventing signs of ageing. All the things we love in our pressed juices, but being able to apply the benefits to your skin.

One of the more unique ingredients in your products is ALFALFA. Can you tell us more about it?

Alfalfa is used in the YTTP products as it contains high amounts of chlorophyll, being such a great detoxifier we use a lot of this in our skincare. Our cleanser contains alfalfa for this reason and it also gives it the green colour (naturally). We wanted an ingredient that is rich in antioxidants, calming on the skin and helps with the detoxification process and helps remove the daily build up of toxins and pollution. Knowing how important chlorophyll is internally, we wanted to apply this topically.

 

Your grandmother created skincare, how has she inspired YTTP?

Our grandmother launched her skincare line in 1979, she wanted to create her own line of products after seeing the various skincare trends in Europe. She created a botanical based line, as it was more effective for the skin. We grew up around the business and learnt about skincare, in the last five years we thought how can we create a skincare line that utilised our grandmothers creative ideas and experience, as well as our inspiration from drinking green juices/superfoods. Having our grandmothers industry experience and growing up in the skincare industry has really helped us make quality skincare, our aim is to create quality products that make a difference.

What are your grandmothers tips on skincare?

Our grandmother believes in creating quality and effective products that work for everyone. One of her tips is education, educate yourself about the products and ingredients you’re using, are they going to help with your skin goals. Our grandmother really believes in the importance of ingredients, educating yourself about ingredients and picking the correct products for your skin.

What is your hero product from the line?

Our hero product is the Kale + Green Tea Spinach Vitamins Age Prevention Cleanser and the Kale + Spinach Hyaluronic Acid Age Prevention Face Cream. It’s packed with so many great superfoods that help detoxify your skin as well as providing skin with an abundance of antioxidants, vitamins and hydration. The cleanser is our hero product, it was one of the first products we launched. We wanted to create a product that was a cleanser and toner in one, to help simplify the beauty routine as well creating a comfortable pH balance for skin. The Kale + Green Tea Spinach Vitamins Age Prevention Cleanser is our favourite hero product that multitasks and suits all skin types.

 

 

 

 

MEET THE MAKER: THE BEAUTY ARCHIVE

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MEET THE BEAUTY ARCHIVE


I’ve always had a fascination with Scandinavian design and it was not a surprise that I found myself drawn to The Beauty Archive. This brand offers more than just lip products, the simplicity and modern style of each product creates a slow and beautiful ritual of self care. The Beauty Archive has become one of my favourite organic, green beauty brands.

 

1. Where does your interest in slow beauty come from?

My interest in the slow beauty movement sprung out of a need of change. Influenced by my work experiences, I value its holistic approach on beauty and self-care. I have practiced psychotherapy for several years and seen a trend of young adults struggling with mental illness due to higher demands and the up speed pace of society today. We are supposed to be better, do more and faster. I truly believe we need to slow down. Working in the beauty industry I am aware of the impact fast beauty has on our environment and how the products we daily feed our skin affect long-term health. I see slow beauty as a practice, of making informed decisions and first and foremost taking time to take care.

2. How has the Scandinavian culture influenced your lip products?

Scandinavian culture I think emerges from living close to nature. It somehow allows us to be present and to perceive without overstimulation. My aim is to create makeup staples that enhance natural beauty and individuality. In my lip products you can also see contemporary and minimalistic elements, a part of a Scandinavian effortless aesthetics. My wish is for people wearing my makeup to embrace their inner and outer beauty and to feel empowered by it.

3. How important are the ingredients you choose for your formulations?

The ingredients are of most importance. I guess you can call me a perfectionist when it comes to my products. I want them to perform well but never at the expense of our animals or nature. The sustainable perspective of slow beauty is about conscious choices and in my products you will not find ingredients that isn’t natural in its origin, organically produced and vegan. Not using animal derived ingredients is something I care deeply about hence some of the pigments in my red shades are made of tiny amounts of synthetic colorants. My aim is for my products to be enjoyed by everyone. This is also why I have chosen not to add scents in my formulations.

4. What are your favourite shades from the line?

Every shade in my collection is designed with a vision in mind and made to complement each other, individual style preferences and occasions. But if I were to choose, the first product would have to be Wedding Cake lip balm. It is the perfect overnight treatment for dry lips and I never go to sleep without it. It was also the very first product I developed so it is close to my heart. As for my tinted lippies, I think I would go for I Do! and Timeless. I Do! being a subtle, yet buildable, everyday peachy pink tint and Timeless, my to-go-to matte red lip cream which I love wearing with a clean base and just some black mascara. The runner up to I Do! is Bridesmaid’s Blush, which I love and use a lot on both lips and cheeks.

5. What is your hero beauty product?

My personal hero product(s) would have to be skincare. With a clean and moisturized skin you set the best start for any makeup to perform its best. A mild cleanser, a face mist and a moisturizing face cream is a great start. If choosing a hero makeup product though, it would be a multi-tasking concealer. A good concealer covers and at the same time enhances what you want the eye to focus on. There are a variety of nice green beauty concealers out there, some which preferably can be worn as a light overall base. If speaking of a hero product from my own line it will be up to the wearer to decide.
6. What are three things you do, to keep your skin healthy?
Since passing 30, self-care and practicing inner balance has become more important for my skin to stay healthy. I spend more ‘me time’ today than I did in my 20’s and this gives me time to relax and reload. Drinking water, preferably with a touch of lemon and evening green teas help the cleansing process and having a sensible stomach, I try to eat balanced and regularly. Personally, I have seen a positive result in my skin since switching dairy products to vegan alternatives. Right now I’ve got a thing for coconut beverages! Lastly, I try to spend time in the open air with my family and pursuing physical activities I find joyful at the moment.

BOXWALLA + EARTHWISE BEAUTY

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Beauty subscription boxes are all the rage at the moment,  they are a great way to try new brands and products. Not all boxes are the same, why? Well some are just full of fillers and crappy samples you just don’t need!

Boxwalla is not your average subscription box, you won’t get fillers or samples you’re never going to use. Boxwalla is a carefully curated, well thought out and offers you a variety of products you are definitely going to LOVE! It starts with their box, it is made from cotton handmade paper. Making it a tree free box, it’s also made by a small family owned company in India who have been making tree free paper for generations. The Boxwalla box is designed to be reused and is 100% recyclable.

They have a few boxes: there is the film box, food box, book box and the the beauty box. The BEAUTY BOX, has a great variety of niche and effective green beauty brands. This month the Boxwalla beauty box unveiled three gorgeous products from Earthwise Beauty.

One of the many great things BOXWALLA does, is introducing you to some really amazing brands that are passionate about crafting their creations. Meet Earthwise Beauty, organic skincare products that are healing, unrefined, unique and potent: Nap in the meadow, Farizad’s veil and the Ruby facial oil.

I tried and recommend following beautiful ritual to protect, heal and nourish your skin:

Firstly start with the Nap in the meadow, an aloe base face serum. It’s refreshing herbaceous scent is simply calming. It is lovingly made with the purest essences and essential oils that help hydrate and heal skin. Once applied you can instantly see it clears your complexion. Then it can be layered perfectly with the Ruby facial oil.  The scent of this oil is absolutely divine –  think tropical guava and fresh florals. The gorgeous aroma is highly addictive – you will want to apply this everyday! Optionally this face oil can be effortlessly mixed with Farizad’s veil, a zinc oxide powder, to create your own natural, non-toxic and non-nano particle sunscreen (30 SPF). All three products were designed to complement each other. The serum and oil are suited for all skin types – in particular for oily skin, like mine. They are absorbed with ease and help regenerate and rejuvenate your skin.

Thank you BOXWALLA for introducing me to these lovely skin treats from Earthwisebeauty.

Here is a sneak peak of the AUGUST BOXWALLA featuring Odacité Skincare and Henna Organics.