Meet the Maker: Indie Lee

I recently had the pleasure of meeting and interviewing Indie Lee, the founder of Indie Lee & Co. a clean and eco luxe line of skincare, formulated with efficacious ingredients that combine science + plant botanicals enhancing the health of your body or skin. We sat down and talked about clean beauty, wellness and her launch in Sephora Australia.

Indie’s story is unique and a heart warming. She started the line over ten years ago when she was diagnosed with a fatal brain tumour that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin. After learning that up to 60% of what we apply to our skin, including toxic ingredients in conventional skincare, may be absorbed in as little as 26 seconds, Indie had her awakening. After surviving a successful surgery on Earth Day 2009, she embarked upon a wellness journey to create a clean beauty collection dedicated to inspiring and empowering others to be mindful about what they put on their skin as well as into their body.

“When I was given a finite amount of time to live, the world became technicolor – I now appreciate every moment and I feel very fortunate to be creating a platform that will allow others to do the same. Education and empowerment are my driving forces and this line is the medium enabling me to pay my knowledge forward.” – Indie

The clean and luxurious collection of skin and beauty products will be launching in Sephora, Australian on March 20th, 2019. Indie is a kind, genuine and positive person who started her line purely out of her passion to live and literally to beat the odds of a life threatening disease. It was fascinating and inspiring to meet Indie and to learn more about her story and products. Enjoy the interview below.

How does a typical day start for you?

Every morning starts the same for me. I begin the day by mediating and taking that time for myself to get centred, I then pick up my phone to text my business partner and best friend GMS, which stands for ‘Good Morning Sunshine’. I then go look after my daughters, puppies and make myself a smoothie.

What is your morning beauty routine like?

My morning beauty routine is quite simple, as I don’t always cleanse in the morning. I do my thorough cleanse in the evening, but if I wake up and feel like my skin needs a good cleanse then I use the Indie Lee Purifying Face Wash. I typically start my morning routine with the COQ-10 Toner (this is my a.m. cleanser), it really helps to fight free radical damage and is a preventive to environmental pollution and living in an urban setting. I then follow this by using the Stem Cell Serum, because I’m 47! I follow this with the Daily Vitamin Infusion, (which has plant ceramides in it) followed by the Daily Skin Nutrition and the I-Waken Eye Cream and I’m good to GO!

What was the first skincare product you developed?

The first product I developed is not in the line anymore, but it was a moisturising oil. It had jojoba, apricot kernel, lavender and chamomile oils, a really lovely and gentle all over body oil. The other product developed first was the Coconut Citrus Scrub, it exfoliates whilst hydrating the skin so after you’ve used it you don’t need to follow with a body lotion or moisturiser. I developed this body scrub as I suffered from Rheumatoid Arthritis and one of the side effects from the therapy was very dry skin – this scrub helped keep my skin super soft and hydrated!

What are your hero products from your line?

I would have to say the hero products from the line are the COQ-10 Toner, The Awaken Eye Serum, the Purifying Face Wash (this is very popular for oilier skin types) and the Radiance Renewal Pads.

What’s on your bedside stand?

It’s my phone, a noise cancelling machine (so I can really go to sleep), books as I am forever reading. I love reading and the current book I’m reading is: While You Sleep, it’s  about Auto Immune Diseases and I just finished reading Crazy Rich Girlfriends, it’s a great light hearted book that’s absolutely hilarious.

What are your tips to keeping skin healthy?

I believe that what you put on your body is just as important as what you put in your body. It’s wonderful if you’re going to use clean skincare but you have to match that with healthy eating. Don’t over-cleanse – work with your skin type and use a cleanser that won’t strip your skins natural oils. I don’t think we are getting enough hydration and we need to think about what we are drinking to make sure we are staying hydrated. My most important tip is BE KIND to yourself – we are living in a Instagram-selfie generated world and we are really hard on ourselves! We need to start loving ourselves more and believing in ourselves! Have more confidence in yourself, self confidence is one of the best beauty tips I could ever give someone – LOVE yourself!

Under The Skin

 

When it comes to choosing skincare and makeup products that are clean, sustainable and high performing there are so many options available. However there are some products that are under the radar and definitely worth knowing about. I have come across three new and notable brands that are definitely worth trying – Kjaer Weis, Inlight Beauty and By Sarah London. All three brands share a common ethos and that is to create beauty products that are natural, ethical, sustainable, good for your skin/body and are high performing.

You may already be familiar with the luxury makeup brand Kjaer Weis. Their makeup is certified organic, has unique sustainable packaging and is formulated without parabens, silicones, petrochemical emulsifiers and synthetic fragrances. Most conventional makeup brands contain a lot of the fillers and ingredients that Kjaer simply will not formulate their makeup with. When it comes to lipsticks, it is actually very important to choose a brand that won’t comprise on ingredients – because conventional lipsticks contain some toxic and nasty ingredients like lead, carmine (crushed up beetles) as well as other heavy metals that are quite detrimental to your health. Which is why I love Kjaer Weis makeup, it’s luxurious, high performing, sustainable and most importanlty formulated without harmful ingredients. Their innovative and intelligent packaging is an important aspect of the brands ethos to be a sustainable brand. All products can be refilled, so wastage is minimised. It’s very clever if you ask me! Their creamy, dreamy lipsticks are not only nourishing on your lips, they also come in a variety of stunning shades. “Good for the world. Great for your skin”.

As I mentioned above conventional lipsticks contain undesirable ingredients and so do most lip balms/glosses. If you look at most lip balms they either contain petroleum jelly (petroleum jelly does include carcinogenic compounds), mineral oil and synthetic fragrances – ingredients that should defineately be avoided. Personally these are ingredients I avoid and don’t want to use on my skin. Instead you should opt for lip balms that are plant-based and formulated with skin loving oils that help to soothe and protect your lips. By Sarah London has a wonderful multitasking and organic lip balm. It’s made with three ingredients, coconut oil, apricot oil and beeswax. It’s a smooth, moisturising balm that also doubles as a lovely hydrating and protecting balm for cuticles, hands, elbows and other dry areas on your body. The brand is a transparent and pride themselves on being honest and open about all their organic ingredients and never testing on animals.

When it comes to taking care of the skin on our body we often neglect it as we focus solely on our face. It is important to direct attention and some tender loving care to the rest of the skin on our bodies, to help repair and restore our skin especially in areas we don’t often pay attention to. I recently switched to using a body oil because of the benefits and ability to deeply moisturise and nourish my skin. As well as having the benefits of firming and toning the skin as well. Which is why I love using Inlight Beauty, this barnd has been on my radar to try and I have always been intruiged by their natural meets scinec formulations. This award-winning beauty brand have a beautiful body oil, Firm and Tone. As the name suggests it is ideal to help tighten, tone and ease water retention. Made with an abundance of powerful plant actives and herbs this body oil is brimming with natural goodness for your skin. This silky smooth oil is fabulous for post travel swelling, swelling in general and also a great detoxifying treatment for cellulite. It contains some notable and detoxing herbs that stimulate circulation and are also effective at cellulite prevention. Oil-based formula means a high concentration of active ingredients – no fillers just pure organic, cold pressed oils and Inlight’s Bio Lipophilic Matrix®. Founder and formulator Dr. Spiezia comes from a background in medicine, medical herbalist and is a renowned skin expert. Inlight beauty combines ancient alchemy and modern science techniques to maximise the energy and beauty of each ingredient, bringing beauty to life.

These three products are from Rêve En Vert Rêve En Vert (REV), an eco sustainable company that is passion about bettering the world through the medium of beauty, fashion and lifestyle.

 

 

 

 

 

 

 

 

 

 

 

 

YOUTH TO THE PEOPLE

 

 

MEET THE MAKER: YOUTH TO THE PEOPLE

I recently had the opportunity to meet Joe and Greg, the founders of Youth To The People. We spent the day drinking green juices, talking about superfoods, pressed juices, California and the inspiration behind their skincare. If you’re not familiar with the brand or you’re a huge fan (like me), you will definitely appreciate Youth to the People’s nature meets science approach to skincare. Read the full interview below.

 

How has the Californian lifestyle influenced YTTP?

The Californian lifestyle has been a big influence to YTTP, growing up in California we live active and healthy lifestyles. We have always been interested in a healthy lifestyle, our families were taking vitamins in the 70’s and 80’s and making natural skincare. Growing up in California has been a big part of YTTP, we enjoy the natural our surrounding and draw inspiration from the healthy lifestyle.

Green superfoods are keys ingredients in your products, how important are they to your line?

Prior to launching YTTP, we had a strong interest in superfoods and cold pressed juices.  Green superfoods contain large amounts of antioxidants, chlorophyll, vitamins and phytonutrients. Knowing the health benefits of drinking cold pressed juices, we thought how great they would work topically on skin.

We were consuming our green juices daily and wanted our skincare to have the same benefits as our diets.  Working with our chemist and getting an extract that would be ideal in skincare, we were able to build a line of products that provide a great source of antioxidants, whilst helping fight free radicals and preventing signs of ageing. All the things we love in our pressed juices, but being able to apply the benefits to your skin.

One of the more unique ingredients in your products is ALFALFA. Can you tell us more about it?

Alfalfa is used in the YTTP products as it contains high amounts of chlorophyll, being such a great detoxifier we use a lot of this in our skincare. Our cleanser contains alfalfa for this reason and it also gives it the green colour (naturally). We wanted an ingredient that is rich in antioxidants, calming on the skin and helps with the detoxification process and helps remove the daily build up of toxins and pollution. Knowing how important chlorophyll is internally, we wanted to apply this topically.

 

Your grandmother created skincare, how has she inspired YTTP?

Our grandmother launched her skincare line in 1979, she wanted to create her own line of products after seeing the various skincare trends in Europe. She created a botanical based line, as it was more effective for the skin. We grew up around the business and learnt about skincare, in the last five years we thought how can we create a skincare line that utilised our grandmothers creative ideas and experience, as well as our inspiration from drinking green juices/superfoods. Having our grandmothers industry experience and growing up in the skincare industry has really helped us make quality skincare, our aim is to create quality products that make a difference.

What are your grandmothers tips on skincare?

Our grandmother believes in creating quality and effective products that work for everyone. One of her tips is education, educate yourself about the products and ingredients you’re using, are they going to help with your skin goals. Our grandmother really believes in the importance of ingredients, educating yourself about ingredients and picking the correct products for your skin.

What is your hero product from the line?

Our hero product is the Kale + Green Tea Spinach Vitamins Age Prevention Cleanser and the Kale + Spinach Hyaluronic Acid Age Prevention Face Cream. It’s packed with so many great superfoods that help detoxify your skin as well as providing skin with an abundance of antioxidants, vitamins and hydration. The cleanser is our hero product, it was one of the first products we launched. We wanted to create a product that was a cleanser and toner in one, to help simplify the beauty routine as well creating a comfortable pH balance for skin. The Kale + Green Tea Spinach Vitamins Age Prevention Cleanser is our favourite hero product that multitasks and suits all skin types.