Meet the Maker: Indie Lee

I recently had the pleasure of meeting and interviewing Indie Lee, the founder of Indie Lee & Co. a clean and eco luxe line of skincare, formulated with efficacious ingredients that combine science + plant botanicals enhancing the health of your body or skin. We sat down and talked about clean beauty, wellness and her launch in Sephora Australia.

Indie’s story is unique and a heart warming. She started the line over ten years ago when she was diagnosed with a fatal brain tumour that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin. After learning that up to 60% of what we apply to our skin, including toxic ingredients in conventional skincare, may be absorbed in as little as 26 seconds, Indie had her awakening. After surviving a successful surgery on Earth Day 2009, she embarked upon a wellness journey to create a clean beauty collection dedicated to inspiring and empowering others to be mindful about what they put on their skin as well as into their body.

“When I was given a finite amount of time to live, the world became technicolor – I now appreciate every moment and I feel very fortunate to be creating a platform that will allow others to do the same. Education and empowerment are my driving forces and this line is the medium enabling me to pay my knowledge forward.” – Indie

The clean and luxurious collection of skin and beauty products will be launching in Sephora, Australian on March 20th, 2019. Indie is a kind, genuine and positive person who started her line purely out of her passion to live and literally to beat the odds of a life threatening disease. It was fascinating and inspiring to meet Indie and to learn more about her story and products. Enjoy the interview below.

How does a typical day start for you?

Every morning starts the same for me. I begin the day by mediating and taking that time for myself to get centred, I then pick up my phone to text my business partner and best friend GMS, which stands for ‘Good Morning Sunshine’. I then go look after my daughters, puppies and make myself a smoothie.

What is your morning beauty routine like?

My morning beauty routine is quite simple, as I don’t always cleanse in the morning. I do my thorough cleanse in the evening, but if I wake up and feel like my skin needs a good cleanse then I use the Indie Lee Purifying Face Wash. I typically start my morning routine with the COQ-10 Toner (this is my a.m. cleanser), it really helps to fight free radical damage and is a preventive to environmental pollution and living in an urban setting. I then follow this by using the Stem Cell Serum, because I’m 47! I follow this with the Daily Vitamin Infusion, (which has plant ceramides in it) followed by the Daily Skin Nutrition and the I-Waken Eye Cream and I’m good to GO!

What was the first skincare product you developed?

The first product I developed is not in the line anymore, but it was a moisturising oil. It had jojoba, apricot kernel, lavender and chamomile oils, a really lovely and gentle all over body oil. The other product developed first was the Coconut Citrus Scrub, it exfoliates whilst hydrating the skin so after you’ve used it you don’t need to follow with a body lotion or moisturiser. I developed this body scrub as I suffered from Rheumatoid Arthritis and one of the side effects from the therapy was very dry skin – this scrub helped keep my skin super soft and hydrated!

What are your hero products from your line?

I would have to say the hero products from the line are the COQ-10 Toner, The Awaken Eye Serum, the Purifying Face Wash (this is very popular for oilier skin types) and the Radiance Renewal Pads.

What’s on your bedside stand?

It’s my phone, a noise cancelling machine (so I can really go to sleep), books as I am forever reading. I love reading and the current book I’m reading is: While You Sleep, it’s  about Auto Immune Diseases and I just finished reading Crazy Rich Girlfriends, it’s a great light hearted book that’s absolutely hilarious.

What are your tips to keeping skin healthy?

I believe that what you put on your body is just as important as what you put in your body. It’s wonderful if you’re going to use clean skincare but you have to match that with healthy eating. Don’t over-cleanse – work with your skin type and use a cleanser that won’t strip your skins natural oils. I don’t think we are getting enough hydration and we need to think about what we are drinking to make sure we are staying hydrated. My most important tip is BE KIND to yourself – we are living in a Instagram-selfie generated world and we are really hard on ourselves! We need to start loving ourselves more and believing in ourselves! Have more confidence in yourself, self confidence is one of the best beauty tips I could ever give someone – LOVE yourself!

Under The Skin

 

When it comes to choosing skincare and makeup products that are clean, sustainable and high performing there are so many options available. However there are some products that are under the radar and definitely worth knowing about. I have come across three new and notable brands that are definitely worth trying – Kjaer Weis, Inlight Beauty and By Sarah London. All three brands share a common ethos and that is to create beauty products that are natural, ethical, sustainable, good for your skin/body and are high performing.

You may already be familiar with the luxury makeup brand Kjaer Weis. Their makeup is certified organic, has unique sustainable packaging and is formulated without parabens, silicones, petrochemical emulsifiers and synthetic fragrances. Most conventional makeup brands contain a lot of the fillers and ingredients that Kjaer simply will not formulate their makeup with. When it comes to lipsticks, it is actually very important to choose a brand that won’t comprise on ingredients – because conventional lipsticks contain some toxic and nasty ingredients like lead, carmine (crushed up beetles) as well as other heavy metals that are quite detrimental to your health. Which is why I love Kjaer Weis makeup, it’s luxurious, high performing, sustainable and most importanlty formulated without harmful ingredients. Their innovative and intelligent packaging is an important aspect of the brands ethos to be a sustainable brand. All products can be refilled, so wastage is minimised. It’s very clever if you ask me! Their creamy, dreamy lipsticks are not only nourishing on your lips, they also come in a variety of stunning shades. “Good for the world. Great for your skin”.

As I mentioned above conventional lipsticks contain undesirable ingredients and so do most lip balms/glosses. If you look at most lip balms they either contain petroleum jelly (petroleum jelly does include carcinogenic compounds), mineral oil and synthetic fragrances – ingredients that should defineately be avoided. Personally these are ingredients I avoid and don’t want to use on my skin. Instead you should opt for lip balms that are plant-based and formulated with skin loving oils that help to soothe and protect your lips. By Sarah London has a wonderful multitasking and organic lip balm. It’s made with three ingredients, coconut oil, apricot oil and beeswax. It’s a smooth, moisturising balm that also doubles as a lovely hydrating and protecting balm for cuticles, hands, elbows and other dry areas on your body. The brand is a transparent and pride themselves on being honest and open about all their organic ingredients and never testing on animals.

When it comes to taking care of the skin on our body we often neglect it as we focus solely on our face. It is important to direct attention and some tender loving care to the rest of the skin on our bodies, to help repair and restore our skin especially in areas we don’t often pay attention to. I recently switched to using a body oil because of the benefits and ability to deeply moisturise and nourish my skin. As well as having the benefits of firming and toning the skin as well. Which is why I love using Inlight Beauty, this barnd has been on my radar to try and I have always been intruiged by their natural meets scinec formulations. This award-winning beauty brand have a beautiful body oil, Firm and Tone. As the name suggests it is ideal to help tighten, tone and ease water retention. Made with an abundance of powerful plant actives and herbs this body oil is brimming with natural goodness for your skin. This silky smooth oil is fabulous for post travel swelling, swelling in general and also a great detoxifying treatment for cellulite. It contains some notable and detoxing herbs that stimulate circulation and are also effective at cellulite prevention. Oil-based formula means a high concentration of active ingredients – no fillers just pure organic, cold pressed oils and Inlight’s Bio Lipophilic Matrix®. Founder and formulator Dr. Spiezia comes from a background in medicine, medical herbalist and is a renowned skin expert. Inlight beauty combines ancient alchemy and modern science techniques to maximise the energy and beauty of each ingredient, bringing beauty to life.

These three products are from Rêve En Vert Rêve En Vert (REV), an eco sustainable company that is passion about bettering the world through the medium of beauty, fashion and lifestyle.

 

 

 

 

 

 

 

 

 

 

 

 

BORN AGAIN BODY

MEET THE MAKER: BORN AGAIN BODY

I had the opportunity to meet with Jess, the founder of Born Again Body. We spent the day at the beach, soaking up the sunshine and moisturising ourselves with her refreshing and unique Skin Tonic.

The motivation behind Born Again Body came while Jess was living in Bali and  experienced how basically every body lotion and cream she applied simply melted or glided off because of the hot and humid conditions. After lots of research and development she created a very unique solution, a hydrating skin tonic, which has all the moisturising benefits and withstands heat and humidity – conditioning your skin.

Spending the day with Jess in the sun and heat, I was able to experience the benefits of the tonic first hand. The product feels absolutely AMAZING – fresh, light and hydrating. I really like that this moisturiser is a tonic and not a cream – and can be applied within seconds. Although originally designed for hot summer conditions, it can be effortlessly and used all year round.

Enjoy the interview below.


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After living in Bali, your idea for Born Again Body was born. Has the lifestyle and culture in Bali influenced Born Again Body?

Bali was such a special, uplifting and life-changing time for me. The simple lifestyle, complex culture and yet beautiful landscape all had a huge impact and influence on the direction of Born Again Body. While I was living there I found it so hard to look after my skin, particularly living under the harsh sun. Most of the products I found were either full of toxic ingredients or were too thick and greasy for the humid climate. Having spent most of my days outdoors I needed a product that was lightweight, non-greasy and preferably natural. It had to complement this kind of active lifestyle. For me, being outdoors and in nature is so important; it re-energizes and inspires me. Which has become the ethos behind the Born Again Body brand and the essence I’ve tried to capture in our signature product.

How important are the ingredients you have chosen for the Hydrating Skin Tonic?

The ingredients I chose for the Hydrating Skint Tonic have been carefully thought out and researched. I didn’t want to jump on the latest beauty bandwagon, I didn’t want to use the latest beauty craze ingredient. I wanted to use trusted, reliable and natural ingredients that actually work and have stood the test of time. Hence why some of the main active ingredients include aloe vera, cucumber seed oil, vitamin E, rose oil, green tea and jojoba oil. This combination not only performs so well together but each individual ingredient plays its own important role in hydrating and replenishing the skin.

What is your approach to beauty?

Less is more. As I’ve gotten older I wear less makeup because it makes me feel more confident, I’m less concerned about other people’s opinions of me and I want my skin care products to be super simple and no fuss. You also start to become more comfortable in your own skin and accepting of your “flaws”. What you think are your flaws are actually so beautiful and unique and what makes you different.

The Hydrating Skin Tonic is such a unique product. What is your favourite way to use it?

I love the simplicity of it. Like I said I’m all about products that are no fuss and are easy to integrate into your lifestyle. Through the colder months I’ve been spritzing it on my face during the day for extra hydration. And then during the warmer months I love the ease of jumping out of the shower, spraying it all over my body and within a minute my skin is nourished, hydrated and feeling smooth without that greasy feeling.

What is your beauty routine?

A beauty routine to me encompasses not only looking after what’s on the outside but also what’s on the inside. It’s about taking care of your body as well as your mind and heart. Every day I make sure I get up and move in some way; a walk along the beach, a hot yoga class or just stepping outside to get some fresh air. Plenty of sleep and staying hydrated also does wonders for the health of your skin. And the good ol’ cleanse, tone and moisturise has been a faithful routine of mine since I was quite young.

 

 

 

 

 

MEET THE MAKER: THE BEAUTY ARCHIVE

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MEET THE BEAUTY ARCHIVE


I’ve always had a fascination with Scandinavian design and it was not a surprise that I found myself drawn to The Beauty Archive. This brand offers more than just lip products, the simplicity and modern style of each product creates a slow and beautiful ritual of self care. The Beauty Archive has become one of my favourite organic, green beauty brands.

 

1. Where does your interest in slow beauty come from?

My interest in the slow beauty movement sprung out of a need of change. Influenced by my work experiences, I value its holistic approach on beauty and self-care. I have practiced psychotherapy for several years and seen a trend of young adults struggling with mental illness due to higher demands and the up speed pace of society today. We are supposed to be better, do more and faster. I truly believe we need to slow down. Working in the beauty industry I am aware of the impact fast beauty has on our environment and how the products we daily feed our skin affect long-term health. I see slow beauty as a practice, of making informed decisions and first and foremost taking time to take care.

2. How has the Scandinavian culture influenced your lip products?

Scandinavian culture I think emerges from living close to nature. It somehow allows us to be present and to perceive without overstimulation. My aim is to create makeup staples that enhance natural beauty and individuality. In my lip products you can also see contemporary and minimalistic elements, a part of a Scandinavian effortless aesthetics. My wish is for people wearing my makeup to embrace their inner and outer beauty and to feel empowered by it.

3. How important are the ingredients you choose for your formulations?

The ingredients are of most importance. I guess you can call me a perfectionist when it comes to my products. I want them to perform well but never at the expense of our animals or nature. The sustainable perspective of slow beauty is about conscious choices and in my products you will not find ingredients that isn’t natural in its origin, organically produced and vegan. Not using animal derived ingredients is something I care deeply about hence some of the pigments in my red shades are made of tiny amounts of synthetic colorants. My aim is for my products to be enjoyed by everyone. This is also why I have chosen not to add scents in my formulations.

4. What are your favourite shades from the line?

Every shade in my collection is designed with a vision in mind and made to complement each other, individual style preferences and occasions. But if I were to choose, the first product would have to be Wedding Cake lip balm. It is the perfect overnight treatment for dry lips and I never go to sleep without it. It was also the very first product I developed so it is close to my heart. As for my tinted lippies, I think I would go for I Do! and Timeless. I Do! being a subtle, yet buildable, everyday peachy pink tint and Timeless, my to-go-to matte red lip cream which I love wearing with a clean base and just some black mascara. The runner up to I Do! is Bridesmaid’s Blush, which I love and use a lot on both lips and cheeks.

5. What is your hero beauty product?

My personal hero product(s) would have to be skincare. With a clean and moisturized skin you set the best start for any makeup to perform its best. A mild cleanser, a face mist and a moisturizing face cream is a great start. If choosing a hero makeup product though, it would be a multi-tasking concealer. A good concealer covers and at the same time enhances what you want the eye to focus on. There are a variety of nice green beauty concealers out there, some which preferably can be worn as a light overall base. If speaking of a hero product from my own line it will be up to the wearer to decide.
6. What are three things you do, to keep your skin healthy?
Since passing 30, self-care and practicing inner balance has become more important for my skin to stay healthy. I spend more ‘me time’ today than I did in my 20’s and this gives me time to relax and reload. Drinking water, preferably with a touch of lemon and evening green teas help the cleansing process and having a sensible stomach, I try to eat balanced and regularly. Personally, I have seen a positive result in my skin since switching dairy products to vegan alternatives. Right now I’ve got a thing for coconut beverages! Lastly, I try to spend time in the open air with my family and pursuing physical activities I find joyful at the moment.

BOXWALLA + EARTHWISE BEAUTY

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Beauty subscription boxes are all the rage at the moment,  they are a great way to try new brands and products. Not all boxes are the same, why? Well some are just full of fillers and crappy samples you just don’t need!

Boxwalla is not your average subscription box, you won’t get fillers or samples you’re never going to use. Boxwalla is a carefully curated, well thought out and offers you a variety of products you are definitely going to LOVE! It starts with their box, it is made from cotton handmade paper. Making it a tree free box, it’s also made by a small family owned company in India who have been making tree free paper for generations. The Boxwalla box is designed to be reused and is 100% recyclable.

They have a few boxes: there is the film box, food box, book box and the the beauty box. The BEAUTY BOX, has a great variety of niche and effective green beauty brands. This month the Boxwalla beauty box unveiled three gorgeous products from Earthwise Beauty.

One of the many great things BOXWALLA does, is introducing you to some really amazing brands that are passionate about crafting their creations. Meet Earthwise Beauty, organic skincare products that are healing, unrefined, unique and potent: Nap in the meadow, Farizad’s veil and the Ruby facial oil.

I tried and recommend following beautiful ritual to protect, heal and nourish your skin:

Firstly start with the Nap in the meadow, an aloe base face serum. It’s refreshing herbaceous scent is simply calming. It is lovingly made with the purest essences and essential oils that help hydrate and heal skin. Once applied you can instantly see it clears your complexion. Then it can be layered perfectly with the Ruby facial oil.  The scent of this oil is absolutely divine –  think tropical guava and fresh florals. The gorgeous aroma is highly addictive – you will want to apply this everyday! Optionally this face oil can be effortlessly mixed with Farizad’s veil, a zinc oxide powder, to create your own natural, non-toxic and non-nano particle sunscreen (30 SPF). All three products were designed to complement each other. The serum and oil are suited for all skin types – in particular for oily skin, like mine. They are absorbed with ease and help regenerate and rejuvenate your skin.

Thank you BOXWALLA for introducing me to these lovely skin treats from Earthwisebeauty.

Here is a sneak peak of the AUGUST BOXWALLA featuring Odacité Skincare and Henna Organics.