Wildcrafted Organics is an Australian skincare line that is inspired by the healing power of plants. Nicole, the founder has a background in nutrition, botanical medicine and extensive experience in the area of herbalism. Her broad knowledge and practice in this field led her to create clean and pure skincare products that incorporate Australian botanicals that are unique and wild crafted. Read about the importance of wildcrafting in the interview with Nicole below.
What is wildcrafting?
Wildcrafting is the practice of harvesting certain plants from their natural or wild environment to use for food or medicinal purposes. Its something that has to be done sustainably and with considerable respect for the environment and in some cases would involve only removing a certain part of the plant so as not to endanger the species.
Why are wildcrafted ingredients so important to your line of products?
Wild Plants have grown without any interference, they develop differently as they must survive in the harshest of environments and it is here that they don’t just survive – they thrive where other plants could not exist. Incredibly high levels of antioxidants are produced to enable their survival and it is these bio active antioxidants that are so beneficial for our skin. The essence of all things “Wild” – Strength, Wisdom and Beauty.
Can you tell us more about where your ingredients come from?
I use only the purist organic or wildcrafted ingredients in my products and they come from all over the world but it is Australia’s unique botanicals that excite me the most. As an Island Australia is a sanctuary where nature evolves and flourishes in a pure environment, sheltered from the influence of the rest of the world. Australia has an abundance of unique botanicals that the Aboriginal people have been Wildcrafting for thousands of years and as these plants are studied using advanced extraction methods we are seeing incredibly high levels of bioactive ingredients. An example of this is Kakadu Plum which has the world s highest Vitamin C concentration, equivalent to 100x that of an orange. The Kakadu Plum powder I use comes from the Dampier Peninsula just north of Broome in Australia and it is here that Bruno Dann is bringing back to his community the traditional ways of taking care of the land and the Kakadu Plum or Gumbinge trees, which is helping restore the amazing bush in this region. All profits from this product are sent back to the Nyui Nyui people who wild harvist it. Other native botanicals I use are found in pristine parts of North/ North East Australia and are now being organically grown so as to ensure the sustainability and survival of the plant.
What are your favourite ingredients to work with?
I use a bioactive complex of three indigenous Australian plums Kakadu Plum, Illawarra Plum and Burdekin Plum. The research on this particular extract is compelling showing it to to contain incredibly high levels of antioxidants, stimulate Hyaluronic acid, pro-collagen 1and fibronectin synthesis in the skin reducing fine lines and wrinkles and increases hydration while strengthening the skins barrier.
What was the first product your created for Wildcrafted Organics?
The first product in the collection was my Wildflowers Rejuvinating Serum, from the beginnning it was so important to me that all of the products were concentrated in skin loving ingredients, nutrients and bioactive botanicals – no ingredient is added to reduce cost or fill and all bioactives are used at the required level for efficacy. This product is used instead of a moisturiser and is basically a daily multi vitamin for your skin with a scent of wild jasmine and cacao.
What is your hero product from the line?
The Everlasting Beauty Balm Concentrate with 24 kt gold. So concentrated in skin regenerating / collagen promoting / healing butters and precious oils. It absorbs effortlessly into the skin leaving no trace but providing a level of nourishment that moisturisers just can’t compete with. Multi tasking it transforms into a luminous, skin loving foundation when mixed with your dry mineral make up and can be used anywhere that needs extra nourishment. Is suitable for all skin types but especially dry, stressed, scarred or sun damaged skin. Massage into the skin with a Gua Sha for an incredibly indulgent treat.